Finding new customers for a roofing business takes more than a good reputation and a few referrals. Every day, there are new platforms and services promising to make the phones ring, bring in qualified leads, and handle the tricky parts of online marketing. Some promise exclusive partnerships and high-tech automation, while others offer real people to help manage every detail. The variety can get dizzying and it is not always clear which one will fit your goals or budget. Curious about what sets these options apart and which features might matter most for your business growth? The details that follow highlight everything you need to know before making a choice.
Table of Contents
- Results Digital
- Contractor Marketing Pros
- Scorpion
- WebFX
- Marketing 360®
- Roofing Leads Pro
- Blue Corona
Results Digital
At a Glance
Results Digital specializes in lead generation for local service businesses, with a clear focus on websites, local SEO, and paid advertising to drive calls and booked jobs. Their exclusive one-client-per-trade-per-market model removes conflicts of interest and concentrates resources on your market share. You get measurable reporting, no long-term contracts, and a full-service marketing stack—design, SEO, Google Ads, and Facebook Ads—built specifically to convert local homeowners into customers. Availability depends on your territory, and pricing is provided after consultation.
Core Features
Results Digital builds custom websites engineered to convert visitors into calls and booked jobs, then layers local SEO that targets Google, Maps, AI search, Brave, and DuckDuckGo. They manage Google Ads campaigns designed for high-converting, exclusive leads and run Facebook Ads to reach ideal clients across your service area. Their exclusive partnership model guarantees they work for only one company per trade in each market, enabling focused strategy development and execution tailored to the local competitive landscape.
Pros
- No long-term contracts means you can cancel anytime if the work doesn’t match expectations, which reduces financial risk for your company.
- Exclusive partnership ensures there are no conflicts of interest and that their team dedicates attention and budget to your market alone.
- Proven track record in competitive markets demonstrates their ability to generate measurable improvements in lead volume and quality.
- Full ownership of your website after 36 months gives you long-term control of a core business asset.
- Transparent, actionable reporting provides clear insight into leads, ROI, and campaign performance so you can make informed decisions.
Who It’s For
Results Digital is built for local service providers and contractors who want to increase market share through dependable digital marketing: roofing, restoration, HVAC, gutters, solar, electricians, siding, pool companies, and other trade businesses. If you value exclusivity in your territory, want transparent reporting, and expect a full-service partner to handle website, SEO, and paid ads, this is designed for you.
Unique Value Proposition
Results Digital’s advantage comes from combining exclusivity with a full-service, measurable approach. By limiting one client per trade per market, they remove internal competition and concentrate budget and strategy on accelerating your growth. Their services are integrated: conversion-focused websites feed local SEO and paid campaigns, producing consistent calls and booked jobs rather than sporadic leads. Reporting is specific and actionable, so you see lead counts, sources, and ROI. No long-term lock-in means they must produce visible results quickly, which aligns their incentives with yours. The deliberate trade-and-market restriction is a strategic choice—availability becomes a competitive moat for clients, not a barrier.
Real World Use Case
A roofing company partners with Results Digital to launch a conversion-optimized website, local SEO, and coordinated Google and Facebook campaigns. Within the first year, the business doubled its leads and sales, allowing it to add crews and expand market reach while maintaining high lead quality.
Pricing
Not specified; pricing is available upon consultation. Expect tailored proposals based on market competitiveness and campaign scope, with the flexibility of cancel-anytime terms.
Website: https://resultsdigital.io
Contractor Marketing Pros
At a Glance
Contractor Marketing Pros is a performance-focused marketing agency built specifically for contractors and home service businesses. They combine AI-powered automation, local SEO, paid advertising, and conversion-optimized websites into a single system designed to drive measurable leads and booked jobs. For roofing companies ready to invest in growth, their track record shows strong upside, but smaller outfits should weigh cost and onboarding complexity. Clear dashboards make reporting transparent; the work itself is hands-on and technical.
Core Features
Contractor Marketing Pros offers an integrated stack tailored to contractors: AI-powered marketing solutions and lead nurturing, SEO including Google Maps optimization, paid campaigns on Google and Meta, and conversion-optimized websites and landing pages. They also provide ROI dashboards and performance tracking, generative engine optimization for AI search results, plus comprehensive local SEO and directory management. The platform emphasizes automation and continual optimization so your advertising dollars feed a system that learns and refines itself.
Pros
- Proven Lead Generation: The agency reports over 200,000 leads generated, demonstrating scale and repeatable results for contractors.
- Contractor Specialization: Their focus on roofing and other trades means strategies are tuned to seasonal demand, job values, and local buying behavior.
- Measurable, Results-Driven Approach: Real-time dashboards provide transparency so you can see cost per lead and return on ad spend in clear terms.
- Full-Service System: SEO, paid ads, websites, and AI automation are bundled, reducing the need to hire multiple vendors.
- AI Automation and Nurturing: Built-in AI lead nurturing reduces manual follow-up and helps convert more inbound leads into booked jobs.
Cons
- Higher Cost For Small Operators: Services may be costly for small businesses with tight marketing budgets, which can limit adoption.
- Digital-First Focus May Exclude Some Channels: Heavy reliance on digital channels might not suit contractors who depend more on offline referral networks or door-to-door canvassing.
- Complex Service Offering: The detailed and technical nature of offerings can be overwhelming for new clients and requires time to understand and implement.
Who It’s For
Contractor Marketing Pros is best for roofing companies and mid-sized home service businesses that want to scale and can commit marketing budget to a managed, results-driven program. If you value measurable ROI, want a single vendor to run SEO, ads, and web, and are comfortable with a technology-forward approach, this service fits. Smaller shops on a shoestring budget may find the entry cost and learning curve challenging.
Unique Value Proposition
The unique value here is the combination of contractor-specific experience and AI-driven automation layered over a full-service marketing stack. Instead of piecing together vendors, you get a single system that tracks performance and iterates campaigns to improve lead quality and conversion rates.
Real World Use Case
A roofing company used Contractor Marketing Pros to increase organic traffic, optimize their Google Business Profile, and run targeted paid ads, leading to a 631% increase in leads and growing revenue from $3 million to $10 million within 36 months. That outcome highlights what’s possible with sustained investment and proper execution.
Pricing
Pricing varies by package—Launch, Rocket, and Platinum—each designed for different business sizes and needs. Plans are customized and billed based on selected services and scope, so expect quotes to reflect the level of integration and ad spend required.
Website: https://roofingmarketingpros.com
Scorpion
At a Glance
Scorpion is a full-service digital marketing partner built to drive revenue for local businesses through targeted advertising, marketing strategies, and proprietary technology. The platform leans heavily on industry-specific solutions and data-driven ad spend to convert leads into booked jobs, not just form fills. If you need an agency that emphasizes measurable revenue and call optimization, Scorpion is worth evaluating — but expect to schedule a consultation to get exact scope and cost.
Core Features
Scorpion combines revenue-driven technology, intelligent advertising targeting, and tailored marketing strategies into a single offering. The company highlights industry-specific solutions for legal, home services, and healthcare, among others, and promises a comprehensive approach spanning creative, paid media, and technology that ensures calls and inquiries are answered and optimized. In short: ad targeting plus operational controls designed to push leads through to revenue.
Pros
- Customized industry solutions: Scorpion offers tailored approaches for different local business sectors, which helps campaigns speak directly to the audiences that matter for your market.
- Revenue-first focus: The platform is built to convert leads into revenue rather than just maximize lead volume, which aligns with contractors who care about booked jobs and profit.
- Proven scale: Scorpion cites work with over 20,000 businesses and more than $100 billion in revenue influenced, demonstrating experience managing sizable client portfolios.
- Strong content and growth expertise: The firm emphasizes digital content marketing and sales growth, which supports longer-term local visibility as well as immediate lead flow.
- Integrated advertising and technology: Combining targeted ad spend with tech to track and optimize calls and inquiries reduces leakage between ad and booking stages.
Cons
- Pricing not published: The website does not list pricing, so you must request a proposal to understand investment and ROI thresholds.
- Complex solutions can demand commitment: Small teams may need time, training, or resources to fully leverage the platform’s capabilities.
- Service breadth may require clarification: Because Scorpion promotes many services, a consultation is often necessary to pin down which deliverables and outcomes apply to your location and niche.
Who It’s For
Scorpion is best for local small and medium-sized businesses that want an agency partner focused on measurable revenue results rather than raw lead counts. If your roofing company wants a single vendor to handle creative, paid media, and technology aimed at converting calls into booked jobs, Scorpion’s model aligns well — especially if you can invest time in setup and reporting.
Unique Value Proposition
Scorpion’s edge is the combination of industry-specific marketing playbooks and technology designed to convert and track revenue outcomes. That integration — ad targeting plus operational call optimization — positions the company as more than a media buyer: it aims to be a full conversion engine.
Real World Use Case
A plumbing company partnered with Scorpion to run targeted advertising campaigns, improve call answering, and increase service bookings, resulting in measurable revenue growth. This illustrates how a home-service business can pair ad spend with operational improvements to capture more booked jobs.
Pricing
Not specified on the website — you will need to request a custom proposal to get exact pricing and contract terms.
Website: https://scorpion.co
WebFX
At a Glance
WebFX is a data-driven digital marketing agency with 29 years of experience and a documented record of driving more than $10 billion in client revenue over the last five years. For roofing companies that are scaling beyond local word-of-mouth and need measurable ROI, WebFX offers enterprise-grade technology and a large team of specialists. Expect a platform-first approach—RevenueCloudFX and AI-powered insights—paired with hands-on strategy, but plan for a higher investment and onboarding time compared with smaller local providers.
Core Features
WebFX combines proprietary technology with full-service marketing execution. Its RevenueCloudFX platform connects key marketing metrics so you can see revenue attribution, while AI-powered intelligence informs campaign decisions. The agency applies an OmniSEO® methodology across local SEO, content marketing, PPC, social media, and geo-targeting to improve visibility and qualified leads. Custom strategies are built around industry goals and data signals, giving you both strategic planning and tactical execution under one roof.
Short. Practical.
Pros
- Proven revenue impact: WebFX reports generating over $10 billion in client revenue in the last five years, which indicates their methods scale beyond simple lead volume to actual booked jobs.
- Large, experienced team: With more than 750 marketing professionals, the agency can staff complex multi-channel campaigns without stretching resources thin.
- Transparent ROI visibility: Proprietary tools like RevenueCloudFX offer clearer attribution so you can see which channels drive revenue rather than guessing.
- Strong client satisfaction: Over 500 five-star reviews suggest consistent delivery and client service across accounts.
- Data-driven decision making: The use of AI-backed intelligence helps optimize bids, creative, and targeting based on measurable outcomes rather than intuition alone.
Cons
- Potentially high investment: The comprehensive, technology-driven approach typically requires a larger budget than local single-service providers, which may strain smaller roofing outfits.
- Onboarding complexity: Integrated platforms and cross-channel strategies can require significant setup and learning time before you see steady returns.
- Opaque pricing: Pricing is customized and not published, so you need to request a proposal to understand true costs and compare options.
Who It’s For
WebFX is best for mid-size to larger roofing companies or multi-location contractors that need a revenue-focused partner capable of managing complex digital programs. If you plan to scale beyond organic referrals, invest in paid search at scale, or need enterprise-level reporting on lifetime value and attribution, WebFX has the resources and tech to support that growth.
Unique Value Proposition
WebFX differentiates itself by combining a large bench of specialists with proprietary platforms—RevenueCloudFX and AI intelligence—so roofing businesses get both hands-on campaign management and automated attribution that tie marketing activity directly to revenue.
Real World Use Case
A manufacturing client saw a 30% increase in SEM ROI and a 116% lift in visibility within language learning models after engaging WebFX—evidence the agency can move both performance metrics and emergent visibility channels when campaigns are executed at scale.
Pricing
Pricing is customized based on client needs and strategy and is provided via proposal upon request; there are no public starting rates.
Website: https://webfx.com
Marketing 360®
At a Glance
Marketing 360® is an all-in-one marketing platform built for small businesses that need a single place to manage websites, ads, listings, reputation, and sales. It combines do-it-yourself tools like a drag-and-drop website builder with professional services and a dedicated marketing team, plus AI-driven features for search optimization. The platform’s strength is consolidation—fewer vendors, centralized reporting, and industry-specific programs—though that scope can feel overwhelming if you’re new to digital marketing. Try the free trial to evaluate fit before you commit.
Core Features
Marketing 360® packages core capabilities into a single suite: website and ecommerce creation with a drag-and-drop builder or professional design, payment processing and subscription management, a CRM for contacts and tasks, custom forms and email automation, business listings management across 50+ directories, and reputation tools to request and respond to reviews. It also includes social media scheduling, content marketing support for SEO, multi-channel advertising tools, a business intelligence dashboard, an integrated team calendar, and AI-driven search optimization through schema markup and local keyword tactics. In short: website, leads, reputation, and paid advertising live in one dashboard.
Pros
- All-in-one consolidation simplifies operations: You can manage website, ecommerce, CRM, listings, reputation, social, and ads from one platform, which reduces vendor coordination and reporting headaches.
- Tailored support for small businesses: Marketing programs include industry-specific guidance and an option for a dedicated marketing team to help execute campaigns and strategy.
- Modern automation and AI features: Built-in automation for email and workflows plus AI-driven search optimization help scale repetitive tasks and improve local visibility.
- Risk-free trial availability: A free trial that doesn’t require a credit card makes it easy to test core features and the user experience before paying.
- Strong listings and reputation tooling: Managing listings across 50+ directories and tools for requesting reviews address two of the most common local SEO pain points for roofers.
Cons
- Potentially overwhelming feature set for beginners: The breadth of tools can make setup and prioritization difficult for contractors who lack digital marketing experience.
- Opaque pricing requires sales contact: Pricing details are not specified on the site, which means you’ll likely need to contact sales to get a full quote.
- Learning curve for non-marketers: Users unfamiliar with CRM workflows, ad platforms, or SEO tactics may need training or ongoing support to get results.
Who It’s For
Marketing 360® is best for small to medium-sized business owners and marketing teams who want a single vendor to cover website, reputation, local SEO, and paid ads, and who either have some marketing experience or are willing to work with a dedicated team. If you prefer one integrated dashboard over stitching together multiple tools, this platform is a strong fit.
Unique Value Proposition
The platform’s unique value is consolidation plus support: it combines hands-on tools with industry-specific programs and access to a dedicated marketing team, reducing the friction of hiring separate agencies or specialists while offering local SEO and reputation features tuned for service businesses.
Real World Use Case
A small local retailer uses Marketing 360® to build a storefront website, accept payments and subscriptions, run targeted ad campaigns, manage listings across 50+ directories, and gather customer reviews—resulting in clearer reporting and increased online visibility without juggling multiple vendors.
Pricing
Plans and pricing are available but not specified on the website; the platform offers a free trial so you can test features before requesting a custom quote.
Website: https://marketing360.com
Roofing Leads Pro
At a Glance
Roofing Leads Pro is a niche lead service that has been connecting roofers with prospective customers since 2009. It focuses exclusively on roofing, which helps deliver more relevant prospects compared with generalized lead providers. The platform emphasizes lead quality and client satisfaction, but pricing details and granular feature descriptions are not provided in the available information. If you want a roofing-only lead source with a long track record, this is worth exploring — but get clear pricing up front.
Core Features
Roofing Leads Pro centers on three core capabilities: lead generation services, targeted marketing strategies, and customer support for lead quality assurance. The service appears to combine marketing campaigns aimed at roof-specific audiences with a support layer that vets and manages leads, which should reduce time spent chasing low-value inquiries. The mention of comprehensive lead management suggests some workflow or follow-up process to keep leads organized for conversion.
Pros
- Established reputation since 2009: Operating for many years gives Roofing Leads Pro credibility and suggests institutional knowledge of roofing buying cycles and seasonal demand.
- Specialized in roofing leads: Because the service focuses only on roofing, the leads are more likely to match the specific needs of roofing contractors rather than generic home-service prospects.
- Focused on quality and client satisfaction: The company highlights quality assurance and client satisfaction, indicating an emphasis on delivering vetted or higher-intent leads.
- Long-standing presence in the industry: A steady market presence typically means refined processes and relationships that can improve lead consistency over time.
- Comprehensive lead management: The platform claims end-to-end lead handling, which can help you track, prioritize, and follow up without building your own system from scratch.
Cons
- Limited to the roofing industry: If you offer multiple home services or want to expand beyond roofing, this provider won’t support non-roofing lead channels.
- Potentially high cost depending on lead volume: The data indicates cost may scale with volume, so aggressive growth targets could become expensive without clear price benchmarks.
- Details on specific features and pricing are not provided in the snippet: Lack of transparent pricing and feature detail makes it hard to compare ROI versus other lead sources.
Who It’s For
Roofing Leads Pro is ideal for roofing contractors and roofing companies focused on scaling residential or commercial roofing work through targeted lead flow. It suits business owners who prefer an industry-specialized partner rather than a broad marketplace and who value lead quality and managed follow-up processes.
Unique Value Proposition
Roofing Leads Pro’s unique value lies in its roofing-only specialization paired with a long operational history. That combination promises more relevant prospects and procedural knowledge about roofing demand patterns, plus a quality-assurance layer to protect your conversion rates.
Real World Use Case
A roofing contractor subscribes to Roofing Leads Pro to receive targeted leads in their service area. With managed lead delivery and quality checks, the contractor spends less time qualifying callers and more time estimating and booking jobs, which helps increase project bookings and grow the business effectively.
Pricing
Pricing is not specified in the provided content. You should contact Roofing Leads Pro directly to request current pricing, lead volume tiers, and any trial or guarantee options.
Website: https://roofingleadspro.com
Blue Corona
At a Glance
Blue Corona is a full-service digital marketing agency focused on home service businesses, offering SEO, PPC, custom WordPress websites, and a proprietary analytics platform called Polaris. For roofing contractors seeking a single vendor to manage website design, paid media, and lead tracking, Blue Corona bundles those capabilities into a cohesive offering. The tradeoff: pricing isn’t published and services are structured around home services, which is ideal for contractors but less flexible for other industries.
Core Features
Blue Corona combines traditional agency services with operations-focused tools. Core offerings include SEO, PPC, social and email marketing, custom WordPress design and optimized hosting, and a live outsourced call-answering lead capture service. The Polaris dashboard delivers real-time performance reporting with call tracking, lead tagging, and revenue attribution mechanisms, while Blue Corona also manages paid media across Google, Microsoft, and social platforms. They add 24/7/365 security monitoring and routine website maintenance to reduce technical overhead for contractors.
Pros
- Home services specialization: Blue Corona focuses on contractors and home service businesses, which means strategies and messaging are tailored to the roofing market rather than generic marketing playbooks.
- Proprietary analytics (Polaris): Polaris centralizes call tracking, lead tagging, and revenue attribution so you can see which campaigns actually drive booked jobs.
- Full-service offering: From site design and hosting to paid media and call handling, Blue Corona can act as a single vendor for lead generation and website management.
- Custom strategies: They emphasize custom plans instead of cookie-cutter solutions, which helps match campaigns to local competitive landscapes and seasonal demand.
- Established experience: In business since 2008, they have long-term exposure to home service marketing challenges and contractor workflows.
Cons
- No published pricing: The website does not list pricing, so you must request a consultation to get cost information and assess ROI.
- Narrow industry focus: The agency’s concentration on home services may limit fit for businesses outside HVAC, plumbing, roofing, and similar trades.
- Complex offerings may confuse prospects: The breadth of services and technical reporting can require a consultation to fully understand what you’re buying and how it integrates with your operations.
Who It’s For
Blue Corona is best for roofing contractors and small- to mid-sized home service companies that want a single partner to handle website design, hosting, paid acquisition, and end-to-end lead tracking. If you want measurable attribution and a team familiar with contractor sales cycles, this is a good fit. If you need transparent, self-serve pricing, prepare for a sales-led discovery process.
Unique Value Proposition
Blue Corona differentiates by pairing agency services with an in-house analytics platform (Polaris) and live call capture, delivering both creative work and operational tracking in one package. That integrated approach helps contractors connect ad spend to booked jobs more directly than siloed vendors.
Real World Use Case
A local HVAC company engaged Blue Corona to redesign its WordPress site, improve local SEO, and run targeted PPC campaigns. Using Polaris call tracking and lead tagging, the company was able to attribute new booked jobs to specific campaigns and refine ad spend toward the highest-performing channels.
Pricing
Not specified on the website; pricing requires consultation.
Website: https://bluecorona.com
Digital Marketing Services Comparison
This comparison table provides an overview of digital marketing services for local businesses. It focuses on their core features, pros, cons, pricing, and recommended business types to help you choose the right partner.
| Service | Core Features | Pros | Cons | Pricing |
|---|---|---|---|---|
| Results Digital | Custom websites, local SEO, Google & Facebook Ads | No long-term contracts Exclusive partnership Proven track record |
Availability depends on territory | Pricing available on consultation |
| Contractor Marketing Pros | AI-powered automation, local SEO, Google & Meta ads | Proven lead generation Contractor specialization Measurable, results-driven approach |
Higher cost for small operators Complex offerings |
Varied packages customized per business size |
| Scorpion | Tailored marketing strategies, intelligent ad targeting | Customized industry solutions Revenue-first focus Proven scalability |
Pricing not published Service breadth may require clarification |
Custom proposal required |
| WebFX | OmniSEO®, AI-powered insights, PPC, social media | Proven revenue impact Large, experienced team Transparent ROI visibility |
Potentially high investment Opaque pricing |
Customized proposal required |
| Marketing 360® | All-in-one marketing, CRM, AI search optimization | Comprehensive consolidation Tailored support for small businesses Free trial available |
Potentially overwhelming for beginners Pricing requires sales contact |
Pricing requires contact, free trial offered |
| Roofing Leads Pro | Roofing-specific lead generation and marketing strategies | Established since 2009 Specialized in roofing leads Focused on quality and client satisfaction |
Limited to roofing industry Pricing details not provided |
Contact for pricing |
| Blue Corona | SEO, PPC, custom WordPress design, Polaris analytics | Home services specialization Proprietary analytics (Polaris) Full-service offering |
No published pricing Narrow industry focus |
Consultation needed for pricing |
Dominate Your Roofing Market with Proven Lead Generation Solutions
The challenge roofing companies face today is clear: how to consistently generate high-quality leads that turn into booked jobs without conflicts of interest or long-term commitments. This article highlights the importance of specialized platforms that provide exclusive partnership models, measurable reporting, and integrated digital marketing strategies tailored specifically to local service providers. If your goal is to increase your market share through reliable local SEO, conversion-optimized websites, and targeted Google and Facebook advertising campaigns, Results Digital is built to help you overcome these exact hurdles.
Our veteran-owned agency offers an exclusive one-client-per-trade-per-market approach ensuring your marketing investment is focused solely on your growth. With no long-term contracts and transparent reporting you can trust you’ll see exactly how your calls and booked jobs are growing. Discover how Results Digital’s full-service team combines technical expertise with deep industry knowledge to drive consistent calls and requests from homeowners ready to hire.
Experience the difference when your roofing company leverages a partner dedicated to measurable growth and local dominance. Visit Results Digital to learn how our custom website designs, local SEO strategies, and specialized paid advertising solutions create a steady stream of exclusive leads. Explore our full offering now at https://resultsdigital.io and see how our approach eliminates competition in your market while accelerating your business.
Ready to stop competing for the same leads and start owning your territory? Connect with Results Digital today to receive a tailored consultation and take control of your roofing company’s growth path.
Frequently Asked Questions
What are the key features to look for in lead generation platforms for roofing companies?
Key features include website optimization, local SEO services, and targeted advertising capabilities. Focus on platforms that offer measurable reporting and a tailored approach to ensure higher lead quality and conversion rates.
How can roofing companies measure the success of their lead generation efforts?
Success can be measured through metrics such as lead volume, conversion rates, and return on investment (ROI). Track these metrics regularly to evaluate performance and make adjustments within 30 days of implementation.
What should roofing companies consider when choosing a lead generation platform?
Consider factors such as industry specialization, pricing structure, and the level of support provided. Review platform capabilities to ensure they align with your specific marketing goals and budget.
How long does it typically take to see results from lead generation platforms?
Most roofing companies can expect to see measurable results within 30 to 60 days after implementing a lead generation strategy. Monitor progress during this period to evaluate effectiveness and make necessary tweaks soon.
Are there any common pitfalls roofing companies should avoid with lead generation platforms?
Common pitfalls include not tracking leads effectively and overcommitting to services that don’t align with your business goals. Avoid these by setting clear objectives and utilizing platforms that offer transparent reporting features.