How to Get More Leads for My Roofing Business? (7 WAYS)

by | Jun 19, 2024 | Digital Marketing

Are you struggling to find more leads for your roofing business? You’re not alone!

Many roofers face the same challenge. But don’t worry. I’m here to share proven strategies to help you generate more roofing leads and grow your business.

Summary: How to Generate Leads for Roofers?

The best way to advertise and get more leads for roofers is to get SEO, Google Ads, and Website for your roofing company. You can focus on your roofing business by hiring SEO agencies like Results Digital at (281) 975-2086 for a free estimate.

Key Strategies for Getting More Leads

How To Generate Leads For Roofers?
Website OptimizationMobile-friendly design, clear CTAs, lead forms, SEOWordPress, Elementor
SEOKeyword research, on-page SEO, content creation, local SEOGoogle Keyword Planner
Google AdsTargeted keywords, ad copy, landing pages, trackingGoogle Ads, Google Analytics
Social MediaRegular posting, engagement, advertising, educational contentFacebook, Instagram
NetworkingJoin associations, attend events, partner with businessesLocal chambers, industry groups
Email MarketingBuild a list, segment audience, provide value, follow-upMailchimp, Constant Contact
Monitoring & AdjustmentTrack website traffic, conversion rates, CAC, ROIGoogle Analytics, CRM

Understand Your Target Audience

To get more leads for your roofing business, you first need to understand who your target audience is. Knowing your ideal customers helps you tailor your marketing efforts effectively.

Who Are Your Ideal Customers?

  • Homeowners: Typically looking for repairs, maintenance, or new installations.
  • Commercial Property Owners: Seeking reliable contractors for large projects.
  • Real Estate Agents: Need roofing services to increase property value before selling.

Optimize Your Website for Lead Generation

How To Get More Leads For My Roofing Business

Your website is your digital storefront. It needs to be optimized to attract and convert visitors into leads.

Key Website Optimization Tips

  1. Mobile-Friendly Design: Ensure your site looks great and functions well on mobile devices.
  2. Clear Call-to-Actions (CTAs): Use strong, compelling CTAs to guide visitors to take the next step, like “Get a Free Quote”.
  3. Lead Capture Forms: Place forms on key pages to collect visitor information.
  4. SEO Optimization: Optimize your site for search engines with relevant keywords like “roofing business”, “roofers”, and “contractor”.

Leverage SEO to Attract Organic Traffic

Search Engine Optimization (SEO) is crucial for driving organic traffic to your roofing website. By optimizing your site for search engines, you can generate roof leads effectively. If you need SEO services for your roofing company, contact Results Digital agency to get started! We worked with 50+ roofing companies and delivered massive success.

How Do I Get Customers For My Roofing Business

Essential SEO Strategies for Roofers

  • Keyword Research: Use tools like Google Keyword Planner to find keywords like “SEO roofers” and “roofers SEO agency”.
  • On-Page SEO: Optimize titles, headers, and meta descriptions with targeted keywords.
  • Content Creation: Write blog posts answering common questions like “How do I get more leads for roofing?” or “Where is the best place to advertise a roofing business?”.
  • Local SEO: Optimize your Google My Business profile and encourage customer reviews.
How Do I Get Customers For My Roofing Business

Use Google Ads to Drive Immediate Traffic

While SEO is a long-term strategy, Google Ads can provide immediate results. With well-crafted ad campaigns, you can attract potential customers actively searching for roofing services.

Google Ads Best Practices

  1. Targeted Keywords: Bid on keywords like “roofing company” and “generate roof leads”.
  2. Ad Copy: Write compelling ad copy that addresses customer pain points and offers solutions.
  3. Landing Pages: Create dedicated landing pages for each ad campaign to increase conversion rates.
  4. Tracking and Optimization: Use Google Analytics to track performance and make necessary adjustments.

Harness the Power of Social Media

Social media platforms are excellent for connecting with potential customers and showcasing your work.

Effective Social Media Strategies

  • Regular Posting: Share updates, before-and-after photos, and customer testimonials.
  • Engagement: Respond to comments and messages promptly to build relationships.
  • Advertising: Use Facebook and Instagram ads targeting your ideal customers.
  • Educational Content: Post videos and articles answering questions like “When is the best time to replace a roof?”.

Network and Build Relationships

Building strong relationships within your community can lead to more referrals and word-of-mouth leads.

Networking Tips

  • Join Local Associations: Participate in local business groups and roofing associations.
  • Attend Events: Go to community events, trade shows, and networking meetups.
  • Partner with Other Businesses: Collaborate with real estate agents, contractors, and other related businesses.

Utilize Email Marketing

Email marketing is a powerful tool for nurturing leads and converting them into customers.

Email Marketing Tips

  1. Build a List: Collect email addresses from your website, social media, and in-person events.
  2. Segment Your Audience: Send targeted emails based on customer interests and behaviors.
  3. Provide Value: Share useful information, such as maintenance tips and special offers.
  4. Follow-Up: Use automated email sequences to follow up with leads and encourage them to take action.

Monitor and Adjust Your Strategies

Continuously monitoring your marketing efforts and making necessary adjustments is crucial for long-term success.

Key Metrics to Track

  • Website Traffic: Use Google Analytics to monitor site visits and user behavior.
  • Lead Conversion Rate: Measure the percentage of visitors who become leads.
  • Customer Acquisition Cost (CAC): Calculate the cost of acquiring a new customer.
  • Return on Investment (ROI): Assess the profitability of your marketing campaigns.


How do I get more leads for roofing?

Focus on SEO, Google Ads, and optimizing your website to attract and convert visitors into leads.

Where is the best place to advertise a roofing business?

Google Ads and social media platforms like Facebook and Instagram are great for advertising.

How do I get customers for my roofing business?

Utilize a mix of SEO, Google Ads, social media marketing, and networking to attract and convert customers.

Where do most roofing leads come from?

Most roofing leads come from online searches, social media, and referrals. It’s best to use SEO to get these.

Can I use email marketing to get roofing leads?

Yes, email marketing is effective for nurturing leads and converting them into customers. Our affiliated roofing companies already got 50+ leads from emails.

How do I get more leads for my roofing business?

Optimize your website for SEO, leverage Google Ads, and engage in targeted social media marketing.

How do I advertise my roofing business?

Use a combination of Google Ads, social media platforms like Facebook and Instagram, and local networking events to effectively advertise your roofing business.


Getting more leads for your roofing business involves a strategic approach combining SEO, Google Ads, social media, and networking. At Results Digital, we specialize in helping roofing companies like yours grow through tailored marketing solutions.

Ready to take your roofing business to the next level? Contact us today, and let us help you generate more leads and achieve your business goals.

About Preston Toor
Preston, the founder and co-owner of Results Digital, brings nearly a decade of rich experience in the digital marketing realm. His journey began in the world of WordPress web design, swiftly transitioning into the intricacies of SEO and Google Ads. His tenure at two prominent digital marketing agencies equipped him with invaluable insights and expertise in website design, SEO, and Google Ads management. Driven by an entrepreneurial spirit and a deep-seated passion for elevating businesses, Preston ventured to establish Results Digital. His commitment is rooted in guiding businesses to achieve unprecedented growth and success. On a lighter note, Preston’s admiration for Obi-Wan Kenobi, his favorite Jedi, mirrors his approach to digital marketing – wise, strategic, and always focused on the greater good. This is subtly reflected in his bio picture, a nod to his personal interests and character.