What IsGoogle Ads?
Google Ads is a multifaceted tool developed by Google that lets businesses promote their products or services across various platforms, not just Google’s search results. You might notice these ads when searching for something on Google Search, watching YouTube videos, or even while browsing various websites and apps that are part of the Google Display Network.
How Do GoogleAds Work?
Google Ads platform allows businesses to display text, image, or video ads based on specific keywords, like “plumber near me” or “kids shoes”, and more. These ads can appear anywhere within Google’s vast network, from search results to YouTube to a wide array of other sites. Each time a user clicks on their ad, the business pays Google; hence it’s often referred to as “pay-per-click” advertising. This broad reach of Google Ads helps businesses connect with potential customers in many different contexts.
What Is GoogleAds Management?
The Game Plan: Understanding Google Ads Management
Think of Google Ads management services as the coach of an online advertising sports team. Just as a sports team needs a competent coach to guide their game plan, a business using Google Ads to promote their products or services requires an adept Google Ads manager to steer their advertising strategy.
This manager conducts comprehensive keyword research to identify the most relevant words and phrases that potential customers might use in their search queries, helping the business connect with individuals actively searching for what they offer. They establish ad groups, which function like teams of ads, and they employ a variety of ad types including Google search campaigns, search ads, shopping campaigns, shopping ads, and responsive ads that seamlessly adjust their design to fit different screens.
Mastering the Tactics: Managing Ad Placement and Budget
The Google Ads manager takes charge of crucial decisions such as where and when ads will appear and how much budget, or Google ad spend, to allocate to each one. They strategically use bidding strategies, akin to a coach devising game plays, to secure the most advantageous spots for their ads. Moreover, they closely monitor metrics like the click-through rate and conversion rate, which provide valuable insight into how many people are engaging with the ads and how many of those interactions are leading to desired outcomes, such as product purchases.
The Field: Landing Page Experience and Continuous Optimization
In addition to managing the ads themselves, the manager pays meticulous attention to the landing page experience – the destination people arrive at after clicking an ad. If they notice an element that isn’t performing well, like if negative keywords are causing the ads to be displayed to the wrong audience, they act swiftly to rectify the issue and optimize the overall strategy. Much like a sports coach, the role of Google Ads management involves constant overseeing and refining of a business’s advertising strategy on Google’s platforms. Their ultimate goal? To score more points in the game of online advertising, or more accurately, to drive the growth of the business.
Our Google AdsManagement Services
At Results Digital, we’re like detectives solving the mystery of online success for our clients. We use Search Engine Optimization (SEO) and pay-per-click (PPC) advertising to help our clients find and reach the people who are interested in what they offer. Think of us managing a treasure hunt: we use tools like the Google analytics and Google Ads Keyword Planner to discover the perfect keywords, then we map out a path to the treasure with well-crafted Google Ads campaigns.
Our strategy is like a master plan that includes search ads, which appear when people search for certain things on Google, and shopping ads, which show off our clients’ products right on the Google Shopping page. These PPC campaigns mean that our clients only pay when someone clicks on their ads, making it a cost-effective approach.
But the game doesn’t end there. We also keep an eye on the scoreboard with conversion tracking and Google analytics. This lets us see how many people are not just clicking on our clients’ multiple ads but are actually becoming customers or ‘converting’. This way, we don’t just help our clients find the treasure, we help them win the game by boosting leads every month with our SEO and PPC marketing strategies. From video ads on YouTube to managing the Google Ads account, at Results Digital, we have the roadmap to online success.
Reach More Audiences With YouTube Advertising
Consumers expect to have fresh content to consume each day from their favorite creators, including businesses and other entities. Each month, YouTube receives over 2 billion visitors with more than 1 billion hours of video consumption. Whether you produce a video ad copy creative, explainer video, or other fun video content related to your services, it will likely perform better than static content.
A YouTube advertising campaign from Results Digital will help you reach your ideal audience at the best times. We have years of experience maximizing lead-generation efforts through YouTube Advertising. Our YouTube ad management services will ensure that your company gets maximum exposure among the video consumers most likely to utilize your products and services.
Your Success IsOur Mission
In all aspects, our goal at Results Digital is to be your reliable partner in online success. We aim to make your journey to business growth clear, achievable, and above all, successful.
Contact Us Today
Contact Results Digital’s PPC marketing experts today to learn more about our search marketing services.
How much does web design cost at Results Digital?
At Results Digital, we believe in transparent and straightforward pricing. Our entry-level package is free of any setup fees. Just pay the initial monthly fee of $195 to get started.
For Deluxe and Premium packages, a setup fee is required to initiate SEO directory citations. Simply add the setup fee to the monthly rate, and your project is set in motion.
How do I begin my web design journey with Results Digital?
Embarking on your digital transformation with Results Digital is seamless. Just fill out our contact form for a consultation, and we'll guide you through the next steps to elevate your online presence.
How long will it take for Results Digital web designers to create my website?
With all necessary materials in hand, like content and branding elements, we typically deliver your website within 4-6 weeks.
How will Results Digital capture my vision in the website design?
You can share with us a few websites you admire to help us grasp your style preferences. Feel free to specify fonts, colors, and any other design elements. We value your input and are dedicated to revising our work until your website is a perfect reflection of your vision.
Is SEO included in Results Digital's web design?
Absolutely. Each website we create is built with SEO in mind. We incorporate essential SEO practices such as keyword-rich content, effective URL structures, and comprehensive on-page SEO strategies to ensure your site ranks well on search engines.
Is it possible to start designing my website at Results Digital before finalizing my content?
Yes, we can start developing your website's design concept while you finalize your content. We provide a content outline to help you effectively showcase your services or products.
Are websites created by Results Digital powered by WordPress?
Yes. We harness the power of WordPress, the leading content management system, to offer limitless functionality and design flexibility. This ensures easy updates and a website that aligns with your vision.
What are my options after completing my contract with Results Digital?
Once your contract ends, you will have complete ownership of the website. You can choose to manage it yourself or opt for our ongoing website maintenance services for continued support and updates.
Does Results Digital utilize custom or stock photography in web design?
We recommend using custom photography to authentically represent your brand. However, if needed, we can source high-quality stock images to ensure your website looks professional and appealing.
What is the contract cancellation policy at Results Digital?
Should you need to cancel your contract, a $500 cancellation fee applies. We can either decommission the website or if you prefer to transfer it, provide you with all necessary files upon full payment of the remaining balance.
What are my post-contract options at Results Digital?
Upon completing your contract, you can renew for a fresh design, switch to a monthly maintenance plan, or take over the hosting and management of your site.
Can I host my website elsewhere after working with Results Digital?
While we offer premium hosting services, you are free to host your website elsewhere upon completing your contract or purchasing the design.
Does Results Digital offer professional content writing services?
Yes. At Results Digital, we offer specialized content writing services, priced at $150 per page, designed to engage and connect with your target audience. Alternatively, you're welcome to create your own content.
Is continuous technical web support part of Results Digital's web design services?
Ongoing technical web support is included in our monthly plan, making sure that your website runs smoothly and efficiently at all times.
Why Hire Results Digital?
- We invest heavily in our continual education & training to be our best for your company.
- Customized digital marketing plans based on your budget.
- No contracts. It's up to us to win your business every month!
- Real reporting on metrics that actually grow your business.
- Owned by a United States Marine Corps veteran. Second best or "good enough" isn't in our vocabulary.