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Link building is one of the most challenging—yet vital—aspects of boosting traffic to your website. While link-building strategies often emphasize quantity, having fewer quality links is better than many subpar links. If your site doesn’t have relevant links to and from authoritative, trustworthy websites, you can forget about reaching that top spot on the search engine results pages.
As an experienced digital marketing agency, we understand the challenges of creating a successful link-building strategy. Keep reading this guide to link building as the Results Digital team shares our best tips on how to build quality links and use SEO (search engine optimization) techniques to foster growth and traffic for your website.
5 Link Building Strategies That Work
1. Reach Out to Relevant Websites
Although the popularity of guest posts has waned, that doesn’t mean it’s not an effective way to build quality links. You can quickly discover relevant websites looking for guest bloggers using this search query: (topic) + intitle: ”write for us”. However, you may receive faster responses by cold-pitching your ideas to other successful websites within your subject niche.
2. Refine and Personalize Your Outreach
When you pitch to another website, you should personalize it and avoid generic phrasing to make your request stand out from the crowd. Also, keep your message short, concise, and clear. Explain why linking to your blog post or website will benefit them, and as a bonus, provide the anchor text.
3. Utilize “Broken Link Building”
Millions of websites on the internet have broken, inactive hyperlinks. When you find blog pages with dead links, reach out to the web admin and suggest they replace it with a link to your website that contains similar content. As both you and the other website will benefit from the switch, it’s a win-win.
4. Post Relevant, Informative, Engaging, and Link-Worthy Content
One way to gain quality links is by posting informative, engaging, relevant, and interesting content. Your website content should provide value to the reader and answer their pain points. Consider adding a video or interactive content to rank higher.
5. Perform a Technical SEO Audit On Your Site
The speed, responsiveness, format, and efficiency of your website are significant factors that Google evaluates when ranking pages. Start with a backlink analysis and technical SEO audit to check and repair broken links, remove excessive redirects, fix 404s, and evaluate key metrics like page load speed. After all, a link to a 404 page or redirect link is detrimental to successful link-building strategies, and reclaiming them will make it easier for bot indexing and increase organic traffic.
Drive Growth for Your Business with Results Digital
If your business is struggling to develop and maintain successful link-building strategies, we can help. At Results Digital, we’re the SEO and advertising experts, including link building, social media, branding, website design, PPC, and more. We’ll custom-build your digital campaign marketing essentials and develop an omnichannel approach that maximizes your ROI. Call Results Digital today at (281) 975-2086 to schedule your consultation with our marketing team.