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Local SEO Report: Important Elements

by | May 19, 2023 | Search Engine Optimization

Struggling to compile data from multiple campaigns into a comprehensive local SEO report? Call us at Results Digital at (281) 975-2086 and let our SEO (search engine optimization) experts handle all the hard work!

It takes time, effort, and skill to gather key metrics from a client’s local SEO campaign and condense those insights into an insightful SEO report. Below, the Results Digital team discusses six important elements you should include in a local SEO report that will help your clients understand the value and results of your SEO strategies.

What To Include in a Local SEO Report: 6 Important Elements

As every digital marketer knows, local SEO for small businesses requires a different skill set than a national SEO campaign. When it’s time to compile data from multiple sources into a local SEO report, the end result should provide actionable insights and key performance metrics your client can easily understand, even if they lack marketing experience. Below, we’ve listed critical elements to include in your report:

1. Simplified Report Summary

Many clients don’t have the industry knowledge necessary to understand technical terms and SEO jargon. As such, your report should contain a simplified introduction. Include a summary of your SEO tactics and work from the last period, a results breakdown, and a recap of your local campaign goals and KPIs (key performance indicators).

2. Overview of Local SEO Efforts

Another essential SEO report element is an overview of your local SEO campaign KPIs, including:

3. Keywords Rankings

Using data from a local SEO rank tracker tool, you can show your clients how specific keywords boost their ranking on the SERPs (search engine results pages). Include search volume and forecast traffic potential, and explain how keywords and search terms drive website traffic.

4. Landing Pages

Your report should also include a review of your client’s highest-performing landing pages and conversion rates. Many marketers approach this metric via organic traffic, and you can find this data under the Google Analytics dashboard.

5. Search Rankings and Volatility

Google’s ranking algorithm changes frequently, so your SEO report needs to show your client an overview of how their search rankings fluctuate. Plus, it’s valuable information that helps you identify which SEO strategies produce the best results.

6. Citations

Always include business citations, which build your client’s credibility and local presence. Standard sites include BBB, Yelp, Google, Waze, Trustpilot, and Apple.

Of course, your local SEO report should contain more data than those six elements. Standard metrics include:

  • Backlinks summary
  • Google Business Profile
  • Local SEO audit
  • Reviews and ratings
  • Technical SEO audit
  • Call tracking
  • Conversions
  • Total customer actions
  • Post, page, and listing views
  • Competitor analysis
  • On-page changes

Partner With the Local SEO Experts at Results Digital

Creating a local SEO report that provides a comprehensive and accurate performance analysis is no simple task. Instead of working harder, work smarter – partner with an experienced SEO agency and start driving results for your clients. Call us at Results Digital today at (281) 975-2086 to request your consultation with our team.

About Preston Toor
Preston, the founder and co-owner of Results Digital, brings nearly a decade of rich experience in the digital marketing realm. His journey began in the world of WordPress web design, swiftly transitioning into the intricacies of SEO and Google Ads. His tenure at two prominent digital marketing agencies equipped him with invaluable insights and expertise in website design, SEO, and Google Ads management. Driven by an entrepreneurial spirit and a deep-seated passion for elevating businesses, Preston ventured to establish Results Digital. His commitment is rooted in guiding businesses to achieve unprecedented growth and success. On a lighter note, Preston’s admiration for Obi-Wan Kenobi, his favorite Jedi, mirrors his approach to digital marketing – wise, strategic, and always focused on the greater good. This is subtly reflected in his bio picture, a nod to his personal interests and character.