Struggling to compile data from multiple campaigns into a comprehensive local SEO report? Call us at Results Digital at (281) 975-2086 and let our SEO (search engine optimization) experts handle all the hard work!
It takes time, effort, and skill to gather key metrics from a client’s local SEO campaign and condense those insights into an insightful SEO report. Below, the Results Digital team discusses six important elements you should include in a local SEO report that will help your clients understand the value and results of your SEO strategies.
What To Include in a Local SEO Report: 6 Important Elements
As every digital marketer knows, local SEO for small businesses requires a different skill set than a national SEO campaign. When it’s time to compile data from multiple sources into a local SEO report, the end result should provide actionable insights and key performance metrics your client can easily understand, even if they lack marketing experience. Below, we’ve listed critical elements to include in your report:
1. Simplified Report Summary
Many clients don’t have the industry knowledge necessary to understand technical terms and SEO jargon. As such, your report should contain a simplified introduction. Include a summary of your SEO tactics and work from the last period, a results breakdown, and a recap of your local campaign goals and KPIs (key performance indicators).
2. Overview of Local SEO Efforts
Another essential SEO report element is an overview of your local SEO campaign KPIs, including:
- Traffic numbers
- Organic
- Social media
- Search
- Direct
- Ranking changes
- Organic sessions (by region)
- GBP (Google Business Profile) views, searches, clicks, etc.
3. Keywords Rankings
Using data from a local SEO rank tracker tool, you can show your clients how specific keywords boost their ranking on the SERPs (search engine results pages). Include search volume and forecast traffic potential, and explain how keywords and search terms drive website traffic.
4. Landing Pages
Your report should also include a review of your client’s highest-performing landing pages and conversion rates. Many marketers approach this metric via organic traffic, and you can find this data under the Google Analytics dashboard.
5. Search Rankings and Volatility
Google’s ranking algorithm changes frequently, so your SEO report needs to show your client an overview of how their search rankings fluctuate. Plus, it’s valuable information that helps you identify which SEO strategies produce the best results.
6. Citations
Always include business citations, which build your client’s credibility and local presence. Standard sites include BBB, Yelp, Google, Waze, Trustpilot, and Apple.
Of course, your local SEO report should contain more data than those six elements. Standard metrics include:
- Backlinks summary
- Google Business Profile
- Local SEO audit
- Reviews and ratings
- Technical SEO audit
- Call tracking
- Conversions
- Total customer actions
- Post, page, and listing views
- Competitor analysis
- On-page changes
Partner With the Local SEO Experts at Results Digital
Creating a local SEO report that provides a comprehensive and accurate performance analysis is no simple task. Instead of working harder, work smarter – partner with an experienced SEO agency and start driving results for your clients. Call us at Results Digital today at (281) 975-2086 to request your consultation with our team.
