Should I Link a Page to Itself? 3 HACKs in Internal Linking

by | Mar 29, 2024 | Onsite SEO

Is it safe to link a page to itself?

The SEO world is filled with strategies that range from the foundational to the controversial. One such debate is whether linking a page to itself offers any SEO benefits. Let’s dive into this topic, breaking it down into digestible sections for a clearer understanding.

Understanding Self-Linking

Self-linking occurs when a webpage links back to itself. This could be through a direct link or an anchor text pointing to the same URL it resides on. But does this practice help or hinder your SEO efforts?

Self Linking Seo

The Skeptics’ Perspective

Experts like Stephen O. argue against the effectiveness of self-linking for several reasons:

  • Search Evolution: Modern search engines have grown past simple keyword-to-page associations, making self-links less impactful.
  • Circular Logic: A link that points back to its own page doesn’t add value or new information, which is what search algorithms look for.
  • User Experience Concerns: For users, clicking a link only to remain on the same page can be confusing and frustrating.

Potential Benefits of Self-Linking

Despite skepticism, there are scenarios where self-linking might have a place, particularly on the home page:

  • Slight SEO Boost: A case study suggested a minor ranking improvement for home pages that utilized self-linking.
  • Highlighting the Home Page: Strategically, a self-link on the home page could reinforce its importance within the site’s hierarchy.
Should I Link A Page To Itself For Seo

My SEO Perspective… Can I link a page to itself?

Linking a Home Page to Itself is SAFE!

As an SEO professional in Rosenberg who tries and tests case studies myself, I know that it is safe to link a page to itself for the HOME PAGE only.

Do not try it on other pages. It doesn’t harm my rankings when I link the page to the homepage, but I got no results or improvement when linking the service or any pages to itself except the home page. It might give a little to no boost, but a little is good progress.

Research by the SEO Intelligence Agency proved that a link to a page to itself boosted a page’s ranking vs. without one.

Weighing the Pros and Cons


  • Minimal SEO Advantage: Primarily for the home page, where it might slightly enhance its perceived authority.
  • User Navigation: When used correctly, it can help users identify the canonical or primary version of the page.

Negative Sides

  • Limited Impact: The consensus is that self-linking offers little to no significant SEO benefit.
  • Potential User Confusion: It can lead to a poor user experience if visitors expect to find new content.
  • Overoptimization Risks: Excessive self-linking might be viewed as an attempt to manipulate page rankings.

Best Practices for SEO

Given the mixed views on self-linking, here are some guidelines to follow:

  • Focus on User Experience: Ensure every link on your site serves a purpose and enhances the visitor’s journey.
  • Use Self-Links Sparingly: Consider them mainly for the home page and ensure they’re clearly intended for navigation.
  • Prioritize Meaningful Content Linking: Link to other relevant pages within your site to guide users and search engines through your content effectively.


Linking a page to itself is unlikely to revolutionize your SEO strategy. While there may be minor benefits in specific cases, the focus should always be on creating a valuable, user-friendly website experience. Remember, in SEO, there are no one-size-fits-all answers, and the best strategy is always informed by testing, analysis, and a deep understanding of your audience’s needs.

What is self-linking in SEO?

Self-linking occurs when a webpage includes a hyperlink that points back to the same URL it’s on, essentially linking to itself.

Does self-linking improve SEO?

The impact of self-linking on SEO is minimal. It may offer slight benefits for the home page’s authority but is generally not a significant factor in search rankings.

Can self-linking harm my website’s SEO?

In most cases, self-linking is neutral and won’t harm your SEO. However, excessive or misleading self-links could potentially lead to a poor user experience, indirectly affecting your site’s performance.

When should I use self-linking for internal linking SILOs?

Self-linking is best used sparingly and strategically, such as reinforcing the home page’s importance or for navigational purposes within a long page.

About Preston Toor
Preston, the founder and co-owner of Results Digital, brings nearly a decade of rich experience in the digital marketing realm. His journey began in the world of WordPress web design, swiftly transitioning into the intricacies of SEO and Google Ads. His tenure at two prominent digital marketing agencies equipped him with invaluable insights and expertise in website design, SEO, and Google Ads management. Driven by an entrepreneurial spirit and a deep-seated passion for elevating businesses, Preston ventured to establish Results Digital. His commitment is rooted in guiding businesses to achieve unprecedented growth and success. On a lighter note, Preston’s admiration for Obi-Wan Kenobi, his favorite Jedi, mirrors his approach to digital marketing – wise, strategic, and always focused on the greater good. This is subtly reflected in his bio picture, a nod to his personal interests and character.