Maximizing Visibility: Understanding Google My Business Role in Google Ads

by | Dec 14, 2023 | Google Ads, Google My Business

In today’s digital age, businesses need to leverage every available tool to reach their target audience and drive results. Two powerful tools that can help businesses achieve these goals are Google My Business and Google Ads. As the digital landscape continues to evolve, understanding the “Google My Business role in Google Ads” is more important than ever, as it can work together with these two platforms to maximize your online visibility.

Key Takeaways

  • Integrating Google My Business with Google Ads provides businesses with enhanced online visibility and the ability to track customer interaction.

  • Linking accounts allows for a streamlined connection between both platforms, enabling improved local targeting and increased ad performance.

  • Best practices for optimizing integration include keeping business information up-to-date, utilizing advanced targeting options, and monitoring/adjusting campaigns based on data & feedback.

The Importance of Google My Business in Google Ads Campaigns

Google My Business Role In Google Ads

Google My Business is more than just a free listing service. It’s a comprehensive platform that enables businesses to manage how they appear on Google search results and maps. By integrating Google My Business with Google Ads, businesses can leverage the powerful capabilities of both platforms to boost their online presence and reach more potential customers. One key aspect of this platform is the Google Business Profile, which allows businesses to showcase important information and engage with customers directly through Google search.

But how exactly does this integration enhance local search visibility and customer engagement? We will analyze these aspects in more detail.

Boosting Local Search Visibility

Google My Business is a powerful tool that can significantly improve local search visibility for businesses. By linking your Google My Business account with your Google Ads account, your ads can appear in local search results, thereby increasing your visibility and driving more traffic to your website or physical store. This is particularly useful for businesses with multiple Google Ads accounts, as it ensures that their information is consistent across all accounts.

The upshot? More visibility, more foot traffic, and ultimately, more sales.

Enhancing Customer Engagement

But local search visibility is just the tip of the iceberg. Google My Business also plays a pivotal role in enhancing customer engagement. By providing relevant business information, including photos, customer reviews, and business details, Google My Business helps businesses interact with customers more effectively. This not only improves the user experience but also boosts click-through rates and conversions.

Integrating Google My Business with Google Ads

Linking Google My Business And Google Ads Accounts

Having understood the significance of Google My Business in Google Ads campaigns, it’s time to explore the integration process of these two platforms. The process involves linking your Google My Business account to your Google Ads account and setting up location extensions.

This amalgamation is vital as it amplifies the benefits of both platforms, boosting online visibility and providing businesses with the ability to track customer interaction with their Google listings and ads.

Linking Accounts

Connecting your Google My Business account with your Google Ads account is an uncomplicated process. It is necessary to have a Google Ads email address that is identical for both accounts.

Once your accounts are linked, your business information from Google My Business will be available in your client’s Google Ads account, thereby ensuring consistency across both platforms.

Setting Up Location Extensions

Location Extensions In Google Ads

With your accounts linked, the next step is to set up Google Ads location extensions in your Google Ads account. By utilizing the location extension feature, these extensions display your business information on Google Maps, including:

  • a map marker

  • name

  • address

  • contact information

  • website link google

In your local service ads, by doing so, your ads become more relevant and attractive to local customers, leading to increased visibility and higher click-through rates.

Benefits of Combining Google My Business and Google Ads

Benefits Of Combining Google My Business And Google Ads

The integration of Google My Business and Google Ads offers numerous benefits, ranging from improved targeting to enhanced ad performance and streamlined campaign management. These benefits can help businesses optimize their advertising efforts and maximize their return on investment.

Improved Local Targeting

The integration of Google My Business with Google Ads enhances local targeting by directing ads to users based on their location and search queries. This ensures that your ads are relevant to local searchers, thereby increasing the likelihood of attracting potential customers to your business.

Enhanced Ad Performance

Accurate and up-to-date business information from Google My Business can significantly enhance the performance of your Google Ads. It improves the matching process between your business and relevant searches, leading to better ad targeting and increased visibility.

This, in turn, attracts more local customers and boosts ad performance for local businesses.

Streamlined Campaign Management

The integration of Google My Business with Google Ads also simplifies campaign management. By controlling your business information and online advertising from a unified platform, you can efficiently manage location targeting, ad extensions, and performance tracking.

This not only saves time but also allows for more informed decision-making, leading to better campaign outcomes.

Case Studies: Success Stories of Businesses Utilizing Google My Business and Google Ads

To provide more evidence of the advantages of merging Google My Business with Google Ads, we will examine some relevant case studies. These success stories showcase how businesses have achieved remarkable results by leveraging the power of these two platforms.

Small Business Success

Small businesses can greatly benefit from integrating Google My Business and Google Ads, a popular paid advertising platform. For instance, a small business achieved a 200% Return on Ad Spend (ROAS) with Google Ads, while another reported significant sales generated through the platform.

These examples highlight the efficacy of this integration for small business locations expansion and improved exposure.

Chain Store Expansion

Chain stores can also gain from this integration, especially when it comes to expanding their reach. By incorporating their various locations into Google My Business and utilizing location extensions in Google Ads, chain stores can effectively reach customers in specific geographic areas, thereby enhancing their customer attraction efforts.

Best Practices for Optimizing Google My Business and Google Ads Integration

To maximize the benefits of integrating Google My Business and Google Ads, there are certain best practices that businesses should follow. These include keeping business information up-to-date, utilizing advanced targeting options, and monitoring and adjusting campaigns based on performance data and customer insights.

Keeping Business Information Up-to-Date

It is important to regularly maintain and update your business information on Google My Business. This ensures that potential customers receive accurate and relevant information, thereby improving the effectiveness of your Google Ads campaigns.

Regularly updating your business profile also enhances your local search presence, potentially attracting more leads and improving SEO.

Utilizing Advanced Targeting Options

Google Ads provides several advanced targeting options that businesses can leverage, including location, demographics, and interests. By utilizing these options, businesses can reach the right audience and maximize the impact of their advertising efforts.

Monitoring and Adjusting Campaigns

To optimize your advertising efforts, it is essential to observe and modify your Google Ads campaigns based on performance metrics and customer feedback. By regularly reviewing your campaign performance and making necessary adjustments, you can ensure that your campaigns are always at their peak performance.


In today’s digital landscape, integrating Google My Business with Google Ads is not just a nice-to-have, it’s a must-have. This powerful combination can significantly boost your online visibility, enhance customer engagement, improve ad performance, and streamline Google Ads campaign management. By following the best practices discussed in this blog post, you can make the most of this integration and drive success for your business.

Frequently Asked Questions

Is Google My Business connected to Google Ads?

Yes, Google My Business and Google Ads are connected, allowing businesses to maximize their digital marketing efforts and reach new customers.

What is Google My Business in marketing?

Google My Business (GMB) is a free tool that allows businesses to create more exposure on Google Search and Maps. With GMB, businesses can reach out to customers, update their profiles, and monitor interactions with their business.

What are the best practices for optimizing Google My Business and Google Ads integration?

To optimize your Google My Business and Google Ads integration, ensure business information is accurate and up-to-date, take advantage of advanced targeting options, and track performance data to make regular adjustments to campaigns.

About Preston Toor
Preston, the founder and co-owner of Results Digital, brings nearly a decade of rich experience in the digital marketing realm. His journey began in the world of WordPress web design, swiftly transitioning into the intricacies of SEO and Google Ads. His tenure at two prominent digital marketing agencies equipped him with invaluable insights and expertise in website design, SEO, and Google Ads management. Driven by an entrepreneurial spirit and a deep-seated passion for elevating businesses, Preston ventured to establish Results Digital. His commitment is rooted in guiding businesses to achieve unprecedented growth and success. On a lighter note, Preston’s admiration for Obi-Wan Kenobi, his favorite Jedi, mirrors his approach to digital marketing – wise, strategic, and always focused on the greater good. This is subtly reflected in his bio picture, a nod to his personal interests and character.