What is 3-Pack Google and How to Get In?

by | Jun 13, 2024 | Search Engine Optimization

Are you struggling to get your business noticed online? Do you want to unlock the secrets of the coveted 3-Pack Google ranking? Discover how Results Digital can help you dominate local search results and skyrocket your online presence.

Understanding the Google 3-Pack

3 Pack Google Map

What is 3-Pack Google?

The Google 3-Pack is a feature in Google’s search engine results pages (SERPs) that displays the top three local business listings related to a specific search query. It’s a critical component for local businesses as it prominently showcases the top three results, making them more visible and accessible to potential customers.

Essentially, the 3-Pack is the trio of local business listings that appear under the map in a Google search. It includes essential details like business name, address, phone number, and customer ratings, which help users make informed decisions quickly.

Why is the Google 3-Pack Important?

Being featured in the Google 3-Pack can significantly impact your business. Here’s why it’s crucial:

  • Increased Visibility: Appearing in the 3-Pack means your business is one of the first things users see when searching for relevant services in your area.
  • Enhanced Credibility: Listings in the 3-Pack are perceived as more trustworthy and reputable by users.
  • Higher Click-Through Rates (CTR): Businesses in the 3-Pack typically see higher click-through rates, leading to more website traffic and potential customers.
  • Mobile Search Benefits: With the rise of mobile searches, having a 3-Pack listing ensures your business is easily found by users on the go.
How Does 3-Pack Google Work?

How Does 3-Pack Google Work?

The Google 3-Pack algorithm considers several factors to determine which businesses are featured. Key factors include:

  • Relevance: How well your business matches the search query.
  • Distance: The proximity of your business to the searcher’s location.
  • Prominence: How well-known and trusted your business is online, including reviews and ratings.

To secure a spot in the 3-Pack, businesses need to optimize their online presence with these factors in mind.

How to Get into the Google 3-Pack

Summary: Key Steps to Get into the Google 3-Pack

AGENCY SECRET: The important step to rank high in Google’s 3-pack is to get more reviews. Results Digital offers affordable review management service that generated hundredths of positive reviews for a business.

Results Digital Digital Marketing
Key StepDescription
Optimize GMB ProfileComplete all information, add photos, and encourage reviews.
Focus on Local SEOUse local keywords, create local content, and get local backlinks.
Ensure NAP ConsistencyMake sure your Name, Address, and Phone Number are the same across all platforms.
Build CitationsGet listed on local directories and join local chambers of commerce.
Use Google Ads for Local SearchTarget specific keywords and locations with Google Ads.
Provide Excellent Customer ServiceEncourage positive reviews and respond to customer feedback.
Implement Review ManagementRequest, respond to, and monitor reviews; address negative feedback professionally.
Utilize Google PostsShare updates, news, and events on your GMB profile regularly.
Optimize for Voice SearchInclude conversational keywords to cater to voice search queries.
Leverage Social MediaPromote your GMB profile on social media to increase engagement and attract more reviews.
Conduct Regular AuditsFrequently review and update your local SEO strategies to ensure their effectiveness.
3 Pack Google Seo

Optimize Your Google My Business Profile

Your Google My Business (GMB) profile is crucial for 3-Pack rankings. Here’s how to optimize it:

  • Complete Your Profile: Ensure all information, including business name, address, phone number, website, and business hours, is accurate and up-to-date.
  • Add High-Quality Photos: Include photos of your business, products, and services to make your listing more attractive.
  • Collect Reviews: Encourage satisfied customers to leave positive reviews and respond to them promptly. Results Digital offers affordable review management services that have generated hundreds of positive reviews for businesses. Contact us to learn more.

Focus on Local SEO

Local SEO involves optimizing your online presence to attract more business from relevant local searches. Key strategies include:

  • Use Local Keywords: Incorporate local keywords in your website content, meta descriptions, and headers. For example, “best coffee shop in Seattle.”
  • Create Local Content: Write blog posts or create content that is relevant to your local audience.
  • Get Local Backlinks: Obtain backlinks from local websites, blogs, and directories.
What Is 3-Pack Google And To Get In? (Agency Secrets Here)

Ensure Consistency in NAP

NAP stands for Name, Address, Phone Number. Consistency across all online platforms is essential for local SEO. Ensure your NAP information is identical on your website, social media profiles, and local directories.

Build Citations

Citations are online mentions of your business name, address, and phone number. They can appear on local business directories, websites, and social platforms. Build citations by:

  • Listing Your Business on Local Directories: Submit your business to local directories such as Yelp, TripAdvisor, and Yellow Pages.
  • Joining Local Chambers of Commerce: Being listed on your local chamber of commerce’s website can improve your local SEO.

Running Google Ads can boost your visibility in local searches. By targeting specific keywords and locations, you can ensure your ads appear to users searching for businesses like yours.

Provide Excellent Customer Service

Positive reviews and high ratings play a crucial role in 3-Pack rankings. Provide exceptional customer service to encourage customers to leave favorable reviews.

Implement a Review Management Strategy

Reviews are one of the most critical factors in determining your business’s prominence. Here’s a detailed strategy for managing reviews effectively:

  • Request Reviews: Ask customers to leave reviews after a purchase or service.
  • Respond to Reviews: Reply to all reviews, positive or negative, to show that you value customer feedback.
  • Monitor Reviews: Regularly check your reviews on all platforms to stay updated.
  • Address Negative Reviews: Handle negative reviews professionally and try to resolve the issues mentioned.

Results Digital offers an affordable review management service that has generated hundreds of positive reviews for businesses. Contact us to learn more about how we can help you enhance your online reputation.

Google 3-Pack Strategy Tips from Results Digital

At Results Digital, we’ve helped numerous businesses achieve top rankings in the Google 3-Pack. Here are some personalized tips to help you get there:

  1. Utilize Google Posts: Regularly update your Google My Business profile with Google Posts to share news, offers, and events.
  2. Optimize for Voice Search: With the rise of voice search, optimize your content for voice queries by including conversational keywords.
  3. Monitor and Respond to Reviews: Actively manage your reviews by responding to both positive and negative feedback. This shows that you value customer opinions.
  4. Leverage Social Media: Promote your GMB profile on your social media channels to increase engagement and reviews.
  5. Conduct Regular Audits: Regularly audit your local SEO efforts to ensure your strategies are effective and up-to-date.


What is 3-Pack Google Mean?

The Google Pack 3 refers to the top three local business listings displayed in Google’s search results for local queries.

How Does 3-Pack Google Work?

Google’s algorithm considers relevance, distance, and prominence to determine which businesses are featured in the 3-Pack.

How to Get on Google Maps Pack?

Optimize your Google My Business profile, focus on local SEO, ensure consistency in NAP, build citations, and gather positive reviews.

Why is the Google 3 Pack Important?

It increases visibility, enhances credibility, leads to higher CTR, and benefits mobile searches.

How Do I Rank Number 1 in Google My Business?

Optimize your GMB profile, use local keywords, build citations, collect positive reviews, and maintain NAP consistency.

What is the Google Local Pack called?

Google Local Pack shows the top 3 business listings relevant to a local search.

What is Google Plus?

Google Plus was a social networking service offered by Google that was shut down in 2019.

What information does the Local Pack show?

Business name, address, phone number, rating, hours, and a link to its website.


Securing a spot in the Google 3-Pack can transform your business’s online presence, driving more traffic and increasing your customer base. By optimizing your Google My Business profile, focusing on local SEO, and maintaining consistency, you can enhance your chances of being featured in the coveted 3-Pack.

At Results Digital, we specialize in helping businesses achieve top rankings through effective SEO and Google Ads strategies. Ready to elevate your business? Contact us today to get started!

About Preston Toor
Preston, the founder and co-owner of Results Digital, brings nearly a decade of rich experience in the digital marketing realm. His journey began in the world of WordPress web design, swiftly transitioning into the intricacies of SEO and Google Ads. His tenure at two prominent digital marketing agencies equipped him with invaluable insights and expertise in website design, SEO, and Google Ads management. Driven by an entrepreneurial spirit and a deep-seated passion for elevating businesses, Preston ventured to establish Results Digital. His commitment is rooted in guiding businesses to achieve unprecedented growth and success. On a lighter note, Preston’s admiration for Obi-Wan Kenobi, his favorite Jedi, mirrors his approach to digital marketing – wise, strategic, and always focused on the greater good. This is subtly reflected in his bio picture, a nod to his personal interests and character.