CASE STUDY: Does Changing Website Design Increase Traffic & SEO?

by | Jun 13, 2024 | Website

Are you wondering if a website redesign can boost your traffic? You’re not alone! At Results Digital, we’ve helped countless businesses enhance their online presence through effective website design and SEO. Let’s dive into how changing your website design might increase traffic.

Summary: If I change the theme of my website or redesign it, will my traffic boost?

Short Answer: YES, changing website design is worth it. But, there are a LOT of considerations to do this successfully. I suggest letting the SEO experts at Results Digital do it.

We made a case study to prove that it works! Read more:

Changing Website Layout Boost Traffic:
Website Redesign

Case Study: Boosting Rankings with Divi Location Page Template

Does changing the old layout to the Divi location page template boost ranking?

Test: We transformed all location pages on the Sugar Land Roofing website using the Divi theme.

Action: Implemented the new Divi template across all location pages.

Results after 3 days (Red color – June 10): Significant increase in keyword positions.

Case Study: Does Changing Website Design Increase Traffic &Amp; Seo? - Image

Results in the last 7 days: Noticeable improvement in average position.

Case Study: Does Changing Website Design Increase Traffic &Amp; Seo? - Image 1

The data clearly shows that adopting the Divi location page template leads to enhanced rankings in a short period. So, YES!!! Redesigning your website results in an increase in online traffic and SEO improvement.

The Impact of Website Redesign on Traffic

Why Change Website Layout?

Redesigning your website is more than just an aesthetic upgrade. It’s about enhancing the user experience, which can significantly impact your traffic. A well-designed website can make it easier for visitors to find what they’re looking for, encouraging them to stay longer and explore more.

How Website Layout Affects SEO

A poorly structured website can hinder your SEO efforts. Search engines like Google prioritize websites that offer a seamless user experience. This includes easy navigation, fast loading times, and mobile-friendliness. By improving these aspects, you’re more likely to see a boost in your search engine rankings and, consequently, in your traffic.

Does Changing Page Content Affect Seo?

Changing Website Layout Boost Traffic

One of the key benefits of changing your website layout is the potential increase in traffic. Here are some ways a new layout can help:

  • Improved Navigation: A clear, intuitive navigation structure helps users find what they’re looking for quickly, reducing bounce rates.
  • Mobile Optimization: With more people using mobile devices to browse the web, a mobile-friendly design is crucial for attracting and retaining visitors.
  • Enhanced Visual Appeal: An attractive design can make a lasting impression, encouraging visitors to return and recommend your site to others.

Does Redesigning Your Website Affect SEO?

Redesigning your website can positively or negatively impact your SEO. Here are some considerations:

  • Maintain Your SEO Efforts: Ensure that your new design preserves your existing SEO elements, such as meta tags, headers, and keyword usage.
  • Monitor Page Speed: A faster website is better for SEO. Compress images, enable browser caching, and minimize CSS and JavaScript.
  • Use Redirects Properly: If you change URLs during the redesign, use 301 redirects to maintain your search engine rankings.

How Long Before I See Traffic After a Website Redesign?

The time it takes to see an increase in traffic after a website redesign varies. Generally, you can expect to see changes within a few weeks to a few months. Here’s a rough timeline:

  • Immediate Effects (0-2 weeks): You may see an initial dip in traffic as search engines re-index your site.
  • Short-Term Effects (2-4 weeks): Traffic may start to stabilize and improve as users engage with the new design.
  • Long-Term Effects (1-3 months): Significant improvements in traffic should become apparent as your SEO efforts take effect.

How to Redesign a Website Without Losing SEO

Redesigning a website without losing SEO involves careful planning and execution. Here are some tips:

  1. Conduct an SEO Audit: Before starting the redesign, evaluate your current SEO performance. Identify high-performing pages and keywords to retain.
  2. Preserve URL Structure: Keep your URLs consistent to avoid losing search engine rankings. Use 301 redirects if necessary.
  3. Update Internal Links: Ensure that all internal links point to the correct pages on your new site.
  4. Optimize for Speed: A faster website improves user experience and SEO. Compress images and use a content delivery network (CDN).
  5. Test Thoroughly: Before going live, test your new site to ensure that everything works as expected.

Website Redesigning & SEO Tips from Results Digital

At Results Digital, we’ve mastered the art of website redesign. Here are some personalized tips to help you succeed:

  • Focus on User Experience: Design with your audience in mind. A user-friendly site encourages visitors to stay longer and explore more.
  • Utilize Analytics: Use tools like Google Analytics to monitor traffic and identify areas for improvement.
  • Engage with Content: Regularly update your site with fresh, relevant content to keep visitors coming back.
  • Leverage Social Media: Promote your new design on social media platforms to attract more visitors.
  • Stay Updated: Keep abreast of the latest SEO trends and adjust your strategies accordingly.

If you want to have the cheapest way to drive traffic to a website, check out our website design service starting at $195 only!

Cheapest Way To Drive Traffic To A Website

Website Redesign Checklist

SEO AuditEvaluate current SEO performance
Preserve URL StructureKeep URLs consistent or use 301 redirects
Optimize for SpeedCompress images, use a CDN
Update Internal LinksEnsure all links point to the correct pages
Test ThoroughlyTest the new site before going live


How to get traffic to your website fast?

Use a mix of paid advertising, social media promotion, and email marketing to drive immediate traffic. Call (281) 975-2086 to talk to an SEO consultant.

Are page builders bad for SEO?

Not necessarily. However, ensure that the code generated is clean and doesn’t slow down your site.

Does changing page content affect SEO?

Yes, updating your content can positively impact your SEO if it’s relevant and optimized for your target keywords.

What is the cheapest way to drive traffic to a website?

Utilize social media, content marketing, and SEO to drive organic traffic without spending a fortune. Results Digital offers website design for only $195. Call us at (281) 975-2086.

How to increase website traffic organically?

Focus on creating high-quality, relevant content, optimize for search engines, and engage with your audience on social media.


A website redesign can significantly boost your traffic if done correctly. By focusing on user experience, maintaining SEO best practices, and continuously monitoring your site’s performance, you can ensure a successful redesign. At Results Digital, we specialize in affordable website design and SEO services that help you achieve your traffic goals. Ready to transform your website and boost your traffic? Contact us today and let’s get started!

About Preston Toor
Preston, the founder and co-owner of Results Digital, brings nearly a decade of rich experience in the digital marketing realm. His journey began in the world of WordPress web design, swiftly transitioning into the intricacies of SEO and Google Ads. His tenure at two prominent digital marketing agencies equipped him with invaluable insights and expertise in website design, SEO, and Google Ads management. Driven by an entrepreneurial spirit and a deep-seated passion for elevating businesses, Preston ventured to establish Results Digital. His commitment is rooted in guiding businesses to achieve unprecedented growth and success. On a lighter note, Preston’s admiration for Obi-Wan Kenobi, his favorite Jedi, mirrors his approach to digital marketing – wise, strategic, and always focused on the greater good. This is subtly reflected in his bio picture, a nod to his personal interests and character.